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Since 2013, he collaborates with Grupo Chocolates Lacasa to carry out university academic practices about new products, brand management and packaging.

Between 2018 and 2019, he worked on industry research studies for the
CEGAL Spanish association of booksellers.

He was a co-chair of the international conference of the
European Association for Education and Research in Commercial Distribution, which took place place in Spain in July.

Between 2001 and 2020, he was a member of the management team of the
Marketing Departament of the Universidad de Zaragoza.

From 2020, he is an associate editor of the
Journal of Marketing Management, indexed in the Social Science Citation Index. From 2023, he is also co-editor-in-chief of the Review of Marketing Science.





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