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Professor Jose Miguel Pina Ph.D. Universidad de Zaragoza (Spain)
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Jose Miguel Pina Perez is professor of marketing at the Universidad de Zaragoza (Spain).
He holds a Phd in marketing and a master degree as consultant in information and digital communicaton. Both with extraordinary award.
He is a member of the Generes research group and the Instituto Universitario de Investigación en Ingeniería de Aragón (I3A).
He has joined the Customer Insights and Value Research Hub at the Kingston University (United Kingdom).
He also serves as a second lieutenant (volunteer reservist) for the Army in the Spanish Armed Forces.