Welcome to the webpage of Jose Miguel Pina, Ph.D.
He has written more than 100 papers, conference articles and books.
On Google Scholar you can find most of his research.
Research areas include brand management (brand extensions, brand equity,
corporate identity...), consumer behaviour (customer engagement, customer experience...)
and employee behaviour (identification, job satisfaction...) in sectors such as banking
and tourism. .
Among his publications is "Curiosidades del marketing" (Marketing Curiosities), an informative book put on sale in the main Spanish bookstores.
On Google Scholar you can find most of his research.
Research areas include brand management (brand extensions, brand equity,
corporate identity...), consumer behaviour (customer engagement, customer experience...)
and employee behaviour (identification, job satisfaction...) in sectors such as banking
and tourism. .
Among his publications is "Curiosidades del marketing" (Marketing Curiosities), an informative book put on sale in the main Spanish bookstores.
RESEARCH
